
PROJECT
Heritage West Boulevard
LOCATION
Vancouver West
PROJECT SIZE
10 units
PROJECT DATE
Fall 2021
Amplifying Visibility and Driving Leads for The Columbia Residences
Project Scope
Meta Ads • Email Marketing • Social Media
Oak Keys Westside Vancouver by South Street Development is a collection of 20 elegantly crafted 1-3 bedroom townhomes located at West 28th Avenue and Oak Street.
Inspired by the strong, sophisticated and timeless beauty of piano keys, Oak Keys is the peak of refined, upscale living in the established Westside community.

Strategy & Approach
Quality marketing collateral combined with effective use of advertising and outreach platforms was the primary focus for a successful launch at The Columbia Residences.
Leveraging platforms such as Meta Business Suite and Mailchimp, our team crafted visually captivating campaigns to engage potential buyers and generate qualified leads.
The strategy included carousel ad formats to highlight key features and dynamic video ads to effectively communicate the project’s offerings. Emphasizing the project's unique selling points, the campaigns targeted homebuyers seeking new construction homes in Westside Vancouver. As a result, The Columbia Residences garnered a strong launch and success in sales numbers.
234,000+
Impressions
500+
Leads
53,600+
Prospects Reached
$12-$14
Average Cost Per Lead





