PROJECT

Heritage West Boulevard

LOCATION

Vancouver West

PROJECT SIZE

10 units

PROJECT DATE

Fall 2021

Amplifying Visibility and Driving Leads for The Columbia Residences

Project Scope

Meta Ads Email Marketing • Social Media

Oak Keys Westside Vancouver by South Street Development is a collection of 20 elegantly crafted 1-3 bedroom townhomes located at West 28th Avenue and Oak Street.

Inspired by the strong, sophisticated and timeless beauty of piano keys, Oak Keys is the peak of refined, upscale living in the established Westside community.

Strategy & Approach

Quality marketing collateral combined with effective use of advertising and outreach platforms was the primary focus for a successful launch at The Columbia Residences.

Leveraging platforms such as Meta Business Suite and Mailchimp, our team crafted visually captivating campaigns to engage potential buyers and generate qualified leads.

The strategy included carousel ad formats to highlight key features and dynamic video ads to effectively communicate the project’s offerings. Emphasizing the project's unique selling points, the campaigns targeted homebuyers seeking new construction homes in Westside Vancouver. As a result, The Columbia Residences garnered a strong launch and success in sales numbers.

234,000+

Impressions

500+

Leads

53,600+

Prospects Reached

$12-$14

Average Cost Per Lead