For Heritage Point Grey, our focus was on blending effective lead generation with thoughtful design to highlight the project’s unique blend of heritage and modernity. We executed a targeted Meta Ads campaign, designing visually compelling ads that resonated with potential buyers. By integrating pre-qualifying forms, we ensured high-quality leads while maintaining a cost per lead between $13-$15. Additionally, our email campaigns through Mailchimp further engaged interested prospects, reinforcing the project’s appeal with its timeless interiors and prime location. Our efforts contributed to establishing a strong and well-targeted buyer interest in this distinctive development.