PROJECT
Gemini Mount Pleasant
LOCATION
Mount Pleasant
PROJECT SIZE
17 units
PROJECT DATE
Spring 2022
Elevating Luxury and Smart Living Through Targeted Marketing and Strategic Outreach
Project Scope
Digital Ads • Email Marketing
Gemini Mount Pleasant by Georgia Pacific Holdings Corp is a curated collection of studio, 1, and 2-bedroom apartments, crowned by two exclusive penthouses, where each side offers something distinct yet equally captivating.
Seamless indoor-outdoor living, expansive floorplans with accordion doors, extra-tall ceilings, and modern finishes redefine luxury in Mount Pleasant. Equipped with smart features like the Luxer One digital concierge, on-demand fitness, front entrance security camera, and Wi-Fi-enabled dimmable lighting, Gemini makes life easier and more convenient. The refined palette of black, white, and copper adds elegance, while the all-white interiors create a spacious and pristine atmosphere.
Strategy & Approach
Strategic advertising and high-quality marketing collateral were pivotal in promoting Gemini, a luxury development that transforms urban living with its expansive floorplans and state-of-the-art smart home features.
Utilizing Meta Business Suite and Mailchimp, our team created visually striking campaigns that captivated discerning buyers and generated high-quality leads. Our strategy featured carousel ads to highlight Gemini’s exceptional indoor-outdoor living spaces, soaring ceilings, and contemporary finishes, while also emphasizing its cutting-edge smart home technology and uncompromised luxury.
Focusing on the project’s distinctive selling points, the campaigns targeted homebuyers seeking sophisticated living spaces in Mount Pleasant. Through our efforts, we ensured that Gemini’s unique offerings were effectively communicated to the right audience, laying the groundwork for its continued market presence.
