PROJECT
The Columbia Residences
LOCATION
Cambie Village
PROJECT SIZE
5 units
PROJECT DATE
Spring 2023
Amplifying Visibility and Driving Leads for The Columbia Residences
Project Scope
Meta Ads • Brand Identity • Website Design • 3D Rendering • Email Marketing • Print Collateral
The Columbia Residences by Mizan Developments is a collection of five boutique 2 & 3 bedroom townhomes located in the heart of Cambie Village.
These exceptional homes integrate unique craftsman architecture with modern luxury to create an unparalleled level of comfort. Partnering with award-winning design studio, Untitled Design Agency, Mizan Developments seeks to brings families closer together through thoughtfully-designed homes with modern finishes.
Strategy & Approach
Quality marketing collateral combined with effective use of advertising and outreach platforms was the primary focus for a successful launch at The Columbia Residences.
Leveraging platforms such as Meta Business Suite and Mailchimp, our team crafted visually captivating campaigns to engage potential buyers and generate qualified leads.
The strategy included carousel ad formats to highlight key features and dynamic video ads to effectively communicate the project’s offerings. Emphasizing the project's unique selling points, the campaigns targeted homebuyers seeking new construction homes in Westside Vancouver. As a result, The Columbia Residences garnered a strong launch and success in sales numbers.
234,000+
Impressions
500+
Leads
53,600+
Prospects Reached
$12-$14
Average Cost Per Lead
Process & Deliverables
We began by developing the brand identity for the Columbia Residences, integrating elements from Mizan's brand to maintain cohesion across projects. Detailed exterior and interior renderings were meticulously crafted to enhance visual appeal while staying true to the project's vision.
Additionally, we designed and built a project website featuring essential assets such as site plans, registration forms, digital brochures, and location maps, ensuring a cohesive online presence.
Generated leads were funneled towards our tailored email campaigns which fostered direct engagement with potential buyers, effectively delivering project updates, features, and showings.
Marketing collateral, including project brochures, presentation floor plans, site plans, and more, further reinforced the Columbia Residences' distinct character and enhanced delivery of the project’s vision.
